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Gaining momentum : a FrameWorks communications toolkit
FrameWorks Institute.

http://www.frameworksinstitute.org/toolkits/aging/ (03-07-2018)

Lieux géographiques
: États-Unis

Mots-clés principaux
:
Communication
Représentation de la vieillesse
Média d'information
Diffusion de l'information


Résumé :

"The way Americans currently think about aging creates obstacles to productive practices and policies. How can the field of aging help build a better understanding of aging, ageism, and what it will take to create a more age-integrated society?

To answer this question, a group of leading national aging organizations and funders commissioned the FrameWorks Institute to conduct a Strategic Frame Analysis®, an empirical investigation into the communications aspects of aging issues. In this toolkit, you'll find this original research as well as a variety of materials to help you apply it. If you use communications to make the case for adapting society to the needs of an aging population, the evidence-based insights here will be useful to you.

You'll notice that the materials here are primarily designed to build framing concepts and skills. You won't find "turnkey" handouts that are ready to print, but rather, examples and guidelines that help you work more intentionally and strategically to advance the conversation about older people in the United States."

Type de site : Association et/ou Organisme sans but lucratif
Clientèle visée : Grand public et professionnels
Langue : Anglais
Doc n° : 35457
NumRec : 7798103
 

       

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